DemographicsNow Library Link
- DemographicsNow This link opens in a new windowAllows users to build maps and reports based on the statistical characteristics of a population. Demographic data categories include income, housing, race, age, education, and consumer expenditures.
DemographicsNow Landing Page and Geographies
DemographicsNow opens to their "Home" tab. You will spend most of your time in the "Demographics" tab, and you may also dip into the "Maps" tab to present data visually, on a map of the U.S.
DemographicsNow automatically presents data representing the whole U.S. population. You will likely want to get more specific than that within the U.S.
1. In the "Options" drop-down menu, select "Geography List".
2. The following menu will appear. Some useful geographic categories are highlighted:
3. You can add geographies from different categories.
In the example below, I selected Worcester from the "Counties" category, and Westborough School District from the "School Districts - Unified" category. Data will represent the county level, as well as a specific school district within that county.
Bonus tip: the "School Districts - Unified" category contains school districts not represented in the "School Districts - Elementary" and "School Districts - Secondary" categories.
Once you have selected your geography or geographies, click "Done" to exit the Geography List.
