Historic Brands, Trademarks, & Logos
- Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All TimeREF HF5415.3 .H345 2011
- Brand Success : How the World's Top 100 Brands Thrive and SurviveREF HF5415.3 .H346 2011
- Encyclopedia of Consumer BrandsREF HF 5415.3 .E527 1994
A three volume set covering consumable products, personal products, and durable goods. - Living Logos: How Corporations Renew their ImageREF T 325 .L58x 1993
This book "addresses the issue of changes in corporate logos," and provides examples from some of the best known companies such as Westinghouse and Chevron. - Trademark Basics (U.S. Patent and Trademark Office)Answers FAQs about trademarks, such as advantages of registration and application requirements.
