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Relevent Databases
- DemographicsNow This link opens in a new windowAllows users to build maps and reports based on the statistical characteristics of a population. Demographic data categories include income, housing, race, age, education, and consumer expenditures. Of particular use to would be the "Simmons Lifestyle Demogs Summary report." Reports in DemographicsNow are location-dependent so you need to put in a specific geographic region (city, state, etc) in order for the results to make sense. The Lifestyle Demogs summary is an index statistic.
- Euromonitor International Passport (Passport GMID) This link opens in a new windowAn online international market research tool that monitors industry trends and offers strategic analysis, as well as a market size and market share database for products in countries around the world.
- MRI University Reporter (previously MRI Mediamark Reporter) This link opens in a new windowA consumer intelligence platform providing data on consumer demographics, behaviors, preferences, and attitudes. Note: As of Summer 2021, the MRI platform has changed and patrons no longer need to register or create an MRI user account to access market research data.
- RKMA Research Handbook: Consumer MarketingThis book provides excellent statistical information on marketing to consumers. Chapter 46 "Green Marketing" is of special relevance to you.
