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Provides good, concise essays on "the key issues, methods, models and debates that define the field of marketing today." Topics include marketing audits, product life cycle, and channel management.
Bizjournals Online provides local business news from major metropolitan cities across the country, and most notably for New England, it provides access to the Boston Business Journal. Coverage is from 1996 to the present.
A special publication of the BBJ, the Book of Lists compiles ranked listings of Boston area businesses, in a variety of corporate and nonprofit categories.
Produced by Euromonitor, this database provides very detailed international market research, presented as industry, company, country, and consumer reports. Although difficult to use, users may find detailed reports on specific subsets of industries throughout the world, such as the market for ice cream in Finland.
MRI Mediamark (for product and brand demographics) has a new name and new registration procedure:
MRI is now "GfK MRI University Reporter." Users must register using their suffolk.edu email. A registration code is required which will be made available by contacting the Sawyer Library.
Users will need to register once every 6 months; trigger dates are June 30th and December 31st. At the beginning of each calendar year, GfK MRI will issue new codes which are valid for 12 months.
These Market Research Handbooks, in PDF format, provide both general consumer research and industry specific (Entertainment, Healthcare, Leisure, Restaurant, Retail, Sports, and Travel) market research.
Run a search for a company name, or industry keywords, and then from the left hand menu, limit the results by source type. "Market Research Reports" and/or "Industry Profiles" may be available.
DemographicsNow allows users to build a report on the statistical characteristics of a specific population. Demographic data categories include income, housing, race, age, education, consumer expenditures, - factors useful in determining where you should locate your business.
SRDS provides rates & circulation statistics for ads in magazines and 'out-of-home' media (e.g., airports, taxis). The online version (use Internet Explorer!!!) also includes the "Local Market Audience Analyst Overview," a tool for demographic and lifestyle market research. Other print sources include the Consumer Media and Out-of-Home source books
Standard and Poor's Industry Surveys covers 52 major U.S. industries including Advertising. The survey discusses 'how the industry operates;' recent trends, and key financial statistics. See the Global Industry Surveys (under the main Industry tab) for a 2011 report on Advertising in Europe.
First Research contains a profile of the advertising and marketing industry, which includes recent trends, challenges, opportunities, and benchmark financial information.