Entrepreneurship and Small Business: Markets

Euromonitor, the publisher of this database, provides in depth coverage of consumers, countries, and markets world wide, as well as information on the industries and companies serving these markets.

Read interesting posts from the analysts at Euromonitor on industries, companies, international markets, and business trends.

DemographicsNow (produced by Gale and SRC and based on U.S. Census data) allows users to build reports on the statistical characteristics of a specific population. Demographic data categories include income, housing, race, age, education, consumer expenditures, - factors useful in determining where you should locate your business.

This series of books on consumer spending patterns from New Strategist Publications includes titles such as "Who's Buying by Age" and "Who's Buying at Restaurants and Carry-outs." Several of these titles are also available online through the Gale Virtual Reference Library.

"Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers)."

2010 Online book from Gale Virtual Reference. Contents: The generations -- Attitudes -- Education -- Health -- Housing -- Income -- Labor force -- Living arrangements -- Population -- Spending -- Time use -- Wealth.
Summary: Discusses the differences and similarities among the various generations and age groups of Americans

The Proceedings are available online from 1974 - present. Use the search engine to find papers and articles on consumer behavior, or go to the advanced search, choose a volume and select enter; the table of contents will result. The library also has the printed volumes, Advances in Consumer Research, in the general stacks under HF 5415.3 .A84b.

SRDS gives rates and circulation statistics for ads in magazines & 'out-of-home' media. The "Local Market Audience Analyst" continues the Lifestyle Market Analyst (demographic & lifestyle research). The Consumer Media and Out-of-Home sources are available in print.

The U.S. Census Bureau is the primary source of demographic and economic statistics, such as housing and income. Choose the link called American FactFinder for Census 2000 data.

"The Consumer Expenditure Survey (CEX) program consists of two surveys—the quarterly Interview survey and the Diary survey—that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.