MBA Reference Guide: Markets & Demographics

Company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Includes detailed company and industry news and information.

Allows users to build maps and reports based on the statistical characteristics of a population. Demographic data categories include income, housing, race, age, education, and consumer expenditures.

An online international market research tool that monitors industry trends and offers strategic analysis, as well as a market size and market share database for products in countries around the world.

A consumer intelligence platform providing data on consumer demographics, behaviors, preferences, and attitudes. Note: As of Summer 2021, the MRI platform has changed and patrons no longer need to register or create an MRI user account to access market research data.

A collection of handbooks on market research and consumer behavior that incorporate market assessments and forecasts, sector trends, profiles of market leaders, and statistics. The books also include links to hundreds of websites for additional information.

Provides information to support digital advertising needs. Note: You may first need to click the login button in the upper right corner. Once logged in, select the "Digital" category in the taskbar to access this resource.