Our main marketing research guide. Provides information on marketing databases, demo & psychographics, marketing plans, market research reports, branding, and advertising.
Provides a list of e-books and web resources with the creation of marketing plans in mind including "how to" eBooks, marketing for nonprofits, reference titles, and recommended websites.
Provides industry profiles, grouped into 11 sectors (for example: Recreation; Retail; Food & Agriculture; Services; and Technology & Communications). Many profiles cover businesses not readily found in other sources; there are also state & province profiles.
A collection of handbooks on market research and consumer behavior that incorporate market assessments and forecasts, sector trends, profiles of market leaders, and statistics. The books also include links to hundreds of websites for additional information.
A consumer intelligence platform providing data on consumer demographics, behaviors, preferences, and attitudes. Note: As of Summer 2021, the MRI platform has changed and patrons no longer need to register or create an MRI user account to access market research data.
An online international market research tool that monitors industry trends and offers strategic analysis, as well as a market size and market share database for products in countries around the world.
Company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Includes detailed company and industry news and information.
Provides information to support digital advertising needs. Note: You may first need to click the login button in the upper right corner. Once logged in, select the "Digital" category in the taskbar to access this resource.
Company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Includes detailed company and industry news and information.