Online Reference Book
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments by Call Number: View full text via SpringerlinkISBN: 3030138224Publication Date: 2019-05-16
Boston Business Journal
- Boston Business Journal This link opens in a new windowMajor source of business news for the Greater Boston area, with coverage from 1996 to present.
Suffolk University’s libraries have collaborated to provide free access to the Boston Business Journal for all Suffolk students, faculty, and staff. To create an account and log in to the BBJ site using Sawyer library's subscription:- Click on this link for Suffolk University users to create a BBJ account.
- You must use your Suffolk University email address.
- Create a password for your new BBJ account.
- Complete the sign-up form.
- Click "Start my membership".
- On the "Group Subscriptions" page, check the box next to "Suffolk University".
- Book of ListsSuffolk University faculty, staff and students should register to create an account to view the Book of Lists online. The Sawyer Library owns the hard copy of the Book of Lists from 1994 to the present.
Market Research - Consumers
- DemographicsNow This link opens in a new window
DemographicsNow allows users to build a report on the statistical characteristics of a specific population. Demographic data categories include income, housing, race, age, education, consumer expenditures, - factors useful in determining where you should locate your business. - RKMA Market Research Handbooks This link opens in a new windowThese Market Research Handbooks, in PDF format, provide data on general consumer research and industry specific (Entertainment, Healthcare, Leisure, Restaurant, Retail, Sports, and Travel) market research.
- MRI University Reporter (previously MRI Mediamark Reporter) This link opens in a new windowA consumer intelligence platform providing data on consumer demographics, behaviors, preferences, and attitudes. Note: As of Summer 2021, the MRI platform has changed and patrons no longer need to register or create an MRI user account to access market research data.
- Euromonitor International Passport (Passport GMID) This link opens in a new window
Produced by Euromonitor, this database provides very detailed international market research, presented as industry, company, country, and consumer reports. Users may find detailed reports on specific subsets of industries throughout the world, such as the market for ice cream in Finland.
- Euromonitor Blog: Analyst InsightsRead interesting posts from the analysts at Euromonitor on industries, companies, international markets, and business trends.
- Business Insights This link opens in a new window
Search by industry keyword or NAICS code to generate extensive industry reports, or use the Comparison Charts to compare industries. - SRDS Digital Media This link opens in a new windowProvides information to support digital advertising needs. Note: You may first need to click the login button in the upper right corner. Once logged in, select the "Digital" category in the taskbar to access this resource.
Industry Research - Competitors
- IBISWorld Industry Research This link opens in a new window
Online library of reports offering actionable insights, comprehensive data and in-depth analysis on thousands of global industries. Covers industries in the US and thirty six countries worldwide.
- First Research (Hoovers) This link opens in a new windowProvides industry profiles, grouped into 11 sectors (for example: Recreation; Retail; Food & Agriculture; Services; and Technology & Communications). Many profiles cover businesses not readily found in other sources; there are also state & province profiles.
- ReferenceUSA This link opens in a new windowGenerate a list of competitors, based on industry and location. Display results as lists, charts, or heat maps.
- Standard & Poor's NetAdvantage This link opens in a new windowLook for the Industry Survey tab to find extensive discussions on trends in 50+ industries.
