Nutella - Global Value Chain
De Backer, K. and S. Miroudot (2013), "Mapping Global Value Chains", OECD Trade Policy Papers, No. 159, OECD Publishing, Paris, https://doi.org/10.1787/5k3v1trgnbr4-en.
"World trade and production are increasingly structured around “global value chains” (GVCs)."
"At the product level, Figure 6 represents the “Nutella® ” global value chain. Nutella® is a famous hazelnut and cocoa spread sold in more than 100 countries.7 About 350 000 tons of Nutella® are produced each year. Nutella® is representative of agri-food value chains. The food processing company Ferrero International SA is headquartered in Luxembourg and currently has ten factories producing Nutella® : five are located in the European Union, one in Russia, one in Turkey, one in North America, one in South America and one in Australia. Some inputs are mainly locally supplied, for example the packaging or some of the ingredients like skimmed milk. There are however ingredients that are globally supplied: hazelnuts come mainly from Turkey, palm oil from Malaysia, Papua New Guinea and Brazil, cocoa mainly from Ivory Coast, Ghana, Nigeria and Ecuador, sugar mainly from Europe and the vanilla flavour from the United States and Europe. Nutella® is then sold around the world through sales offices (that are more numerous than the few represented in Figure 6)."
"Mapping Global Value Chains" - 'Nutella.'
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- "Mapping Global Value Chains", OECD Trade Policy Paper.De Backer, K. and S. Miroudot (2013), "Mapping Global Value Chains", OECD Trade Policy Papers, No. 159, OECD Publishing, Paris, https://doi.org/10.1787/5k3v1trgnbr4-en.