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Link to DemographicsNow
- DemographicsNow This link opens in a new windowAllows users to build maps and reports based on the statistical characteristics of a population. Demographic data categories include income, housing, race, age, education, and consumer expenditures.
DemographicsNow Landing Page and Geographies
DemographicsNow opens to their "Home" tab. You will spend most of your time in the "Demographics" tab, but first you should address the "Geo Filter".
DemographicsNow automatically presents data representing the whole U.S. population. You will likely need to get more specific than that within the U.S.
1. In the "Options" drop-down menu, select "Geography List".
2. You can add geographies from different categories. Some useful geographic categories are highlighted.
In the example below, I selected Massachusetts and Texas from the "States" category. Data will represent the state level statistics.
Once you have selected your geography or geographies, click "Done" to exit the Geography List.
