Marketing and Advertising Resource Guide: Databases

Major source of business news for the Greater Boston area, with coverage from 1996 to present.
Suffolk University’s libraries have collaborated to provide free access to the Boston Business Journal for all Suffolk students, faculty, and staff. To create an account and log in to the BBJ site using Sawyer library's subscription:

1. Click on this link for Suffolk University users to create a BBJ account.
2. You must use your Suffolk University email address.
3. Create a password for your new BBJ account.
4. Complete the sign-up form.
5. Click "Start my membership".
6. On the "Group Subscriptions" page, check the box next to "Suffolk University".

You should receive a confirmation email once your account has been activated.

DemographicsNow allows users to build a report on the statistical characteristics of a specific population. Demographic data categories include income, housing, race, age, education, consumer expenditures, - factors useful in determining where you should locate your business.

These Market Research Handbooks, in PDF format, provide data on general consumer research and industry specific (Entertainment, Healthcare, Leisure, Restaurant, Retail, Sports, and Travel) market research.

A consumer intelligence platform providing data on consumer demographics, behaviors, preferences, and attitudes. Note: As of Summer 2021, the MRI platform has changed and patrons no longer need to register or create an MRI user account to access market research data.

Produced by Euromonitor, this database provides very detailed international market research, presented as industry, company, country, and consumer reports. Users may find detailed reports on specific subsets of industries throughout the world, such as the market for ice cream in Finland.

Search by industry keyword or NAICS code to generate extensive industry reports, or use the Comparison Charts to compare industries.

Provides information to support digital advertising needs. Note: You may first need to click the login button in the upper right corner. Once logged in, select the "Digital" category in the taskbar to access this resource.

Provides industry profiles, grouped into 11 sectors (for example: Recreation; Retail; Food & Agriculture; Services; and Technology & Communications). Many profiles cover businesses not readily found in other sources; there are also state & province profiles.

Generate a list of competitors, based on industry and location. Display results as lists, charts, or heat maps.

Look for the Industry Survey tab to find extensive discussions on trends in 50+ industries.