Market Segmentation: Reference (E)-Books
ProQuest Statistical Abstract of the United StatesCall Number: REF HA202 .P76 (latest kept at Ref. Desk)ISBN: 1598886398The Statistical Abstract of the United States, published by the U.S. Federal Government,1878-2012, is the standard summary of statistics on the social, political, and economic indicators of the United States. Since 2012, the company ProQuest has published this valuable resource.
Government Websites
- Consumer Expenditure Surveys (U.S. Department of Labor, Bureau of Labor Statistics)The Consumer Expenditure Survey (CEX) program (www.bls.gov/cex/) provides information on the buying habits of American consumers, such as data on their expenditures, income, and type of consumer unit (families vs. single consumers).
- U.S. Census BureauThe U.S. Census Bureau (www.census.gov) is the main source of demographic and economic statistics, such as housing and income.
Market Segmentation: Library Databases
- DemographicsNow This link opens in a new window
DemographicsNow allows users to build a report on the statistical characteristics of a specific population. Demographic data categories include income, housing, race, age, education, consumer expenditures, - factors useful in determining where you should locate your business. - Euromonitor International Passport (Passport GMID) This link opens in a new window
Euromonitor, the publisher of this database, provides in depth coverage of consumers, countries, and markets world wide, as well as information on the industries and companies serving these markets. - MRI University Reporter (previously MRI Mediamark Reporter) This link opens in a new windowA consumer intelligence platform providing data on consumer demographics, behaviors, preferences, and attitudes. Note: As of Summer 2021, the MRI platform has changed and patrons no longer need to register or create an MRI user account to access market research data.
- SRDS Digital Media This link opens in a new windowProvides information to support digital advertising needs. Note: You may first need to click the login button in the upper right corner. Once logged in, select the "Digital" category in the taskbar to access this resource.
.org's: Non-Profit websites
- The Association for Consumer Research: ACR Proceedings - Advances in Consumer ResearchThe ACR website provides online access to the publication Advances in Consumer Research and related special volumes. The advanced search allows the user to select a volume, and the table of contents will result. The library also has the printed volumes, Advances in Consumer Research, in the general stacks under HF 5415.3 .A84b.
- Pew Research - Social & Demographic Trends"Studies behaviors and attitudes of Americans in key realms of their lives, including family, community, health, finance, work and leisure. The project explores these topics by combining original public opinion survey research with social, economic and demographic data analysis."
- from Pew Research About Us page
Commercial / Corporate Websites ($ May require individual subcriptions $)
- You Are Where You Live (zip code look-up)A free service from Nielsen, which allows users to get summaries of market characteristics for a given zip code.
- Strategic Business Insights (SBI): VALS (Values and Lifestyle)SBI is a business intelligence company, and VALS is a marketing tool designed to group consumers into categories based on personality traits.
- VALS FAQsInformation about taking the VALS survey.
- VALS surveyThe VALS lifestyle and values survey.
- VALS Personality SegmentsA brief description of the VALS personality segments, and their likely behavior.
