Find Market Research Reports within the article database, Business Source Complete
EBSCOhost's Business Source Complete is known primarily as a source of business oriented periodical literature. It also includes materials for market and industry research, such as specialized reports and handbooks. By making use of the Source and Publication Type limits, users can uncover some of these materials, which may otherwise go unnoticed.
The search above for the term 'snack food' brings back thousands of results. They include a mixture of articles from magazines, trade journals, academic journals, and newspapers, industry profiles, and market research reports.
The left-hand column lists the various options to refine (and narrow) the results. Look for 'Source Type' or 'Publication Type,' and limit to Market Research Reports.
The number and kind of different publication types available will vary according to the search terms that were used to start with. Note: Industry Profiles and SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) may also contain information useful to market research.
Market Share and Market Trends
- Business Insights This link opens in a new windowCompany profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals. Includes detailed company and industry news and information.
- Market Share ReporterAn annual compilation of reported market share data on companies, products, and services," gathered from periodical literature.
- Standard & Poor's NetAdvantage This link opens in a new windowStandard and Poor's Industry Surveys provides detailed economic and business information for 52 major U.S. industries. For each industry covered, the surveys outline the current environment and recent trends, and discuss the major players and their market share data.
