Online through Gale Virtual Reference REF. P87.5 .E53 2001 (print) Contains 280 articles covering every aspect of the study of communication and information, and it is arranged in eight broad topics. The topics are careers, information science, information technologies, literacy, institutional studies, interpersonal communication, library science, and media effects. Articles are signed and include bibliographies. Also available online in
Online in Gale Virtual Reference and in Sage eReference REF. HD59 .E48 2005 (print) This two-volume set contains comprehensive articles covering every aspect of public relations. Each article is signed and contains extensive bibliographies.
REF. P87.5 .I5 1989 Jointly published by the Annenburg School of Communication at the University of Pennsylvania and Oxford University Press, this set provides broad coverage of the field of communication, including advertising, area studies, speech, theory, nonverbal forms, photography, and much more. All articles are signed and include bibliographies.
Online through Sage eReference
Topics include broadband, content filtering, cyberculture, cyberethics, digital divide, MP3, privacy, telemedicine, viruses, and wireless networks.
REF. HF5803 .A38 2003 Essays are divided into four broad categories- Agency histories; advertiser/brand/market histories; biographies; theoretical, methodological, and practical articles on advertising. Arranged alphabetically.
Online through Gale Virtual Reference This work analyzes the intersection between popular culture, politics, and media in the United States., The encyclopedia concentrates more on developments since the dawn of the twentieth century,
Online through Gale Virtual Reference This encyclopedia includes nearly 1,000 essays, each on an important advertising campaign of the twentieth century.
Online through Oxford Reference Provides entries, written by scholars combining classical studies, philosophy, literature, literary theory, cultural studies, speech, and communications in a comprehensive treatment of the art of persuasion.
REF. PN1993.45 .C75 2001 Provides an authoritative introduction to key concepts in the field. Major entries offer essays on conceptual terms (2,000-3,000 words). Minor entries are defined in relation to usage (100-700 words). Biographical entries include lists of major publications.
REF. PN41 .C83 1998 A comprehensive dictionary of literary terms in current use, covering categories such as technical terms, forms, genres, movements, themes, and personalities.
REF. P87.5 .D36 2000 Defines terms, concepts, people, schools of thought, and historical movements that appear in literature. Each entry includes the term origin plus cross-references.
REF. P87.5 .W38 2003 (print) 2012 Edition Online Covers a vast array of topics, including advertising, broadcasting, media ethics, communication theory, gender issues, and technologies. Also provides information on legislation and programs of study.
Online through Oxford Reference Provides entries on topics including terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing concepts.
REF. KF1449 .W352 2009 This is a legal guide to press releases and other informal disclosure for public corporations. Includes sample press releases, forms, and source materials.
HM1221 .G57 2009 Provides a comprehensive theoretical framework for studying public relations around the world. Chapters are organized by continent and cover history, development, and current status of the public relations industry in countries and regions.
Online through Sage eReference This set divides communication study into four basic properties: 1) processes, 2) forms and types of communication, 3) characteristics to consider in creating messages, and 4) relationships between communicators. Highlights the most important topics, issues, and questions.
Online through Sage Reference A major reference source for patrons in business, communication, and journalism. Covers events, changing practices, and key figures who developed and expanded the profession, and much more.
REF. PN4783 .A83 2008 A usage guide and reference book for terms and topics common in news writing. Includes a section on fundamental principles of libel law and First Amendment principles.
REF. HF5805 .S7 Contains information on U.S. and international advertisers who spend $200,000 annually. Includes advertising expenditures by media, agency, fiscal year-end, and annual sales, contact information, SIC classifications, and more. Annual.
REF. DESK HF6146 .R3.B73 A communication research guide for the television industry. Provides an industry overview and company listings for radio, TV, cable, and satellite owners. Includes market statistics.
REF. DESK PN4700 .E4 Provides directory information for daily newspapers in the United States and throughout the world. Covers newspaper groups, syndicates, associations, trade organizations, and industry-related products and services.
REF. HM263 .O37 2005 Contains nearly 3,000 public relations firms and departments of advertising agencies. Provides rankings and cross-references. Annual.
REF. PN6121 .G73 1996b This anthology is arranged in four parts: Oratory in Classical Antiquity, the Golden Age of Antiquity, Oratory in the Modern Era, and Oratory in Contemporary America. Each speech is introduced with a headnote, discussing historic and symbolic context. Footnotes and further reading are also included with each speech.
REF. J81.4 .S64 2001 Contains more than 200 major speeches by the 43 presidents of the United States from George Washington to George W. Bush's inauguration.
Available online through Gale Virtual Reference The speeches cover the time period from the beginning of ancient civilization in the Middle East to the 21st century and are the work of people ranging from kings to the ordinary. Contains more than 200 speeches.
REF. PS663 .M55.v64 1996 A collection of important speeches delivered by African Americans, Native Americans, Hispanic Americans, and Asian Americans from the late 1700's to early 1995. Includes more than 130 speechmakers.
Sawyer Videos PS668 .G7 1999 Traces the history of visually recorded American oratory, starting with a 1912 speech by Theodore Roosevelt, and ending with 1984 speeches by Mario Cuomo and Jesse Jackson.